Retail Brand in China Market

摘要：

@@ The purpose of this paper is to discuss why and how brand reputation influence customer in Chinese retail market.Brand reputation can be looked upon as a favorable and publicly recognized estimation of a product or a service.The paper is not specifically interested in the success of marketing itself,but more on whether brand reputation impacts brand loyalty which forms the bases of brand equity.

机标关键词：china、brand、market、retail

分类号：F713.5(国内贸易经济)

在线出版日期：2011-08-16（万方平台首次上网日期，不代表论文的发表时间）

页码：207-208