10.3969/j.issn.1001-0114.2017.10.026
Key Factors for Product Innovation Success
Product innovation is often described as the "life blood" of a company. Just like blood that flows through the human body, product innovation provides sustenance and the basis for growth. But product innovation is very challenging for most companies. The costs involved and the risk of failure are high. Research indicates new product failure rates of between 60%-80% and that up to 50% of product innovation resources are allocated to new products that will fail in the market place. Still, the best companies return in excess of 30% of current year's revenue from products that have been developed in the past 5 years. How do they achieve this suc-cess and avoid the high product failure rate experienced by many companies? What are the key factors for success?
product innovation、failure rates、human body
R99;F27
2018-01-03（万方平台首次上网日期，不代表论文的发表时间）
共2页
70-71
